Practice Management-Ophthalmology

P.S. Use this cost-effective marketing tactic to increase end-of-year profitsWhen you do not have enough money or time, a well-worded post script can be your best friend. Whether you are the new doctor who doesn’t have a large database or the kind-hearted provider who accepts all those low-paying plans and really can’t afford the estimated 60 cents per unit cost of a fall postcard campaign, please consider adding a P.S. to emails and a red-ink P.S. to all patient-directed, routine postal pieces.
Evidence-based ophthalmologyWhy it is that ophthalmologists who read the same papers in the same journals have such widely varying approaches?
‘What is it with these people?’After being in the field for 35 years, I still wonder, “What is it with these people?” Here are a few other examples of what I learned from those instances.
Dr. Mali's top 5 stories in ophthalmology in 2017 (so far)So far, 2017 has been a very exciting year for both ophthalmology and healthcare as a whole. We still have a few months left for more excitement, so stay tuned!
The 'intelligent' way to train staffPatient excellence training should focus more on how to build a human connection while entering data into a terminal than how to use the latest and greatest diagnostic equipment. People over the age of 35 are either looking for life balance (in the case of a Millennial) or that respect he or she had in the professional arena before retirement (in the case of Baby Boomers.)
How to attract millennials to your practice
How to attract millennials to your practiceFaced with an increasingly competitive environment, eye surgeons need to appeal to younger patients. The way to accomplish this is relatively straightforward: Be where they are. Of course, the more challenging part of this equation is “How?”
What is the future of eye exams?See what eye exams may be composed of in a few years.
Comprehensive analysis is key to plentiful retirement
Comprehensive analysis is key to plentiful retirementFor physicians with 15 or 20 years left to work before retirement, the planning is easy­­–as time is on their side. Adjustments can be made regarding savings rates, age of retirement, and future cash flow needs. When retirement is imminent within three years, the planning options are limited, and physicians must become realistic about what is mathematically feasible as far as generating sustainable cash flow to support their lifestyle. Here are some issues for physicians who are facing retirement within three years or less.
Independence and optimizing your practiceNo matter how you celebrated the 4th, you can have your own “freedom day” in your practice starting today! What this means is you have the freedom to be your best, every single day of the year.
What you missed at Glaucoma 360 this year
What you missed at Glaucoma 360 this yearSee the highlights and program overview from the Glaucoma Research Foundation's 2017 Glaucoma 360!
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